Cannabis News & Blog

CBD DOES NOT GO BETTER WITH COKE

Late last year, Bloomberg reported that Coca-Cola was in serious talks with Aurora Cannabis, a Canadian company, to develop a CBD-infused beverage. While the news provoked little more than an eye-roll for some, others were shocked and dismayed, including Warren Buffett, a 10% Coca-Cola, Inc. shareholder and billionaire junk food addict who drinks five Cokes a day. “It would be a mistake for Coca-Cola to get into the marijuana–cannabis business,” Buffet opined. “They have a wholesome image and that would be detrimental to it.” The “wholesome image” that Buffet seeks to protect is really just that – an image, one that Coke has shrewdly crafted...